onsite experiences
Tech Stack
Prototyping: Figma, Adobe Suite
Code: CSS
Build: Wunderkind
Creatives
Email & SMS Capture
Gamified Experiences
Offer Reveal
These gamified experiences take a slightly different approach to their design with a common goal of revealing an offer for the user. Tailored to fit not only the brand but focus on performance.
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Corkcicle contacted us to introduce a gamified experience to increase engagement and align with their recent branding refresh.
This design followed the new sleek, no-frills branding and allowed the client to feature products of their choosing.
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Parks Project wanted a product-agnostic experience that fit their brand but could run for some time with little-to-no upkeep.
It’s been performing on their site now for over three years!
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As a strategic client, Fender had a more expansive creative library and was very brand-sensitive.
Collaborating with their team, we partnered to utilize their video assets. By hosting the video on their site, we were also able to optimize loading time and reduce file size.
Choose your offer
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Bioessance requested gamified, custom creatives that would feature their bestselling products.
This design was created using three layers: the product base, the top of the product, and what the product experiences when opened.
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The client, Pixi, was seeking an experimental design to feature their new product launch. It was important to them that the design showcased their three product options and that it made a “splash” (hint taken!).
spin-to-win
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What should we know about the services you provide? Better descriptions result in more sales.
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What should we know about the services you provide? Better descriptions result in more sales.
Email experiences
Tech Stack
Mocks: Figma, Sketch, Adobe Suite
Build: Wunderkind, Mailchimp
ESP: Klaviyo
Creatives
Brand Story
E-commerce
halo collar
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This e-commerce client only sells one product, so we were tasked with coming up with a non-standard campaign flow.
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Rather than common abandonment modules, I partnered with Customer Success to come up with what became essentially a series of Welcome emails.
Throughout each stage, I set up the drip to follow a typical user journey—starting with overarching information, how to use the product, testimonials, and a final overview.
Corkcicle
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This brand refresh was requested not only to update creatives, but also optimize performance and create more diversity between series.
Modules (from left to right): Behavioral Welcome 1, Behavioral Welcome 2, Category Abandonment, Product Abandonment, Cart Abandonment
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Throughout all emails updates were made to ensure the creatives were optimized for mobile, formatted to allow for longer copy and quicker updates, and differentiated by utilizing their new color pallet and key branding elements.
Additionally, each series had a higher focus on the products, particularly for our highest-performing Cart Abandonment module.
Website design
Projects
Squarespace
Webflow
Tech Stack
Build: Squarespace, Webflow
Code: HTML, CSS
Integrations: Salesforce, Zapier
Kendell
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Historically, Kendell’s website was managed by outside contractors—the objective was to bring it in-house, allowing us to make faster updates, have more control over the content, and overall give it a fresh, modern, feel.
After presenting the new site, I was then tasked with an overall branding refresh including new colors, fonts, logos, etc.
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The site was built using Squarespace which allowed me to add in custom HTML and CSS, add multiple integrations (ex. Indeed open positions), and introduce an employee password-protected intranet.
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Optimized SEO, implemented tracking via Google Analytics, formatted for mobile, and increased site speed.
After One Year: ^ 36% Sessions | ^ 38.5% Users | ^26.9% Page views
Pilot
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Design & management of multiple pages on Pilot Fiber’s Enterprise, Small Business, Event & Employee sites.
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The platform, Webflow, allowed me to add in custom HTML and CSS, add multiple integrations, and manage customer and employee password-protected sites.
Integrations: Zapier, Hotjar, Helpjuice, Memberstack, Wistia